The best web analytics tool for freelancers and agencies

You need a web analytics tool that works for you.

Whether you're freelancing or running a full agency...

At some point, you’re going to need to track what’s happening on those websites you manage. And it can’t be clunky. It can’t be something you dread opening.

You want something reliable. Something you can get behind.

A new favorite tool, preferably, quietly efficient, and surprisingly helpful.

…Unfortunately, Google Analytics might not be that tool

Don’t get us wrong. We’ve set it up more times than we can count.

For clients. For internal projects. For SEO audits. We’ve created GA accounts, configured custom events, played the tag manager game, and wrestled with filters.

But over time, you start to realize: most clients don’t need 80% of what GA offers. And more importantly, most clients don’t understand 90% of it.

If you’ve ever had to explain what “Engaged Sessions” means for the fifth time… You already know.

They open the dashboard, poke around, get overwhelmed, and close the tab.

You become the translator. Again!!

And when they don’t see the numbers they expect, it’s back to you.

At scale, it’s worse

When you’re managing a bunch of client sites, those small frictions add up.

You’ve got to keep GA running smoothly, make sure no one breaks their tracking accidentally, troubleshoot permission issues, switch between accounts with five different Gmail logins…

And every update from Google feels like a new learning curve. More complexity. More setup. More calls from confused clients.

What you need instead

A fast, clean, and effective way to track what matters. Something that’s made for real-world usage.

That works just as well for a simple portfolio site as it does for a multi-page product site. That doesn’t require an onboarding video or a four-hour tutorial.

Something you can hand off with confidence, knowing your client will actually use it. And knowing you won’t be dragged back in every time they open their dashboard.

That’s the kind of tool we’ll be talking about. One that understands the rhythm of client work. The realities of building for others. And the need for clarity across every stage.

Why freelance builders and agencies need their own analytics stack

When you're building sites for clients, you’re not just building. You're recommending tools, setting things up, and making decisions that stick.

And once the project’s done, your name stays on it—whether or not you're still around.

That’s why having your own go-to analytics setup isn’t a nice-to-have anymore. It should be part of the package.

Remember that most clients are not technical.

They won’t know what tracking script to paste, or what “events” even mean. They'll expect you to sort it out.

So you need something simple you can install fast, explain once, and move on from, without worrying that you’ll be dragged back into it every time they want to check traffic.

You know the deal.

A few weeks after launch, they ask:

“So, how many people have visited the site?”

Then, “Wait, what does this chart mean?” “Where do I see my blog numbers again?” “Is this normal?”

You can either hop on a 30-minute call… Or give them a tool that answers all those questions on its own.

When you come with your own stack—a go-to set of tools you trust, that just work—it answers those questions.

It tells your client you’ve done this before. That you don’t just build sites, you support them.

That you know what matters after launch, and you’ve already solved for it.

Seline for freelancers and agencies

We didn’t build Seline because the world needed another analytics tool. We built it because we were tired.

Tired of setting up the same over-complicated dashboards. Tired of fixing tracking issues that broke after every redesign. Tired of getting the same confused questions from clients we just handed a project to.

As developers, we’ve worn the shoes over and over again. We’ve built sites for clients. We’ve run agencies. We’ve set up tracking for people who didn’t know the difference between sessions and pageviews.

We’ve been dragged back into old projects just to explain what a “bounce rate” is. We’ve watched good sites run with no idea if they were actually working.

And we got sick of it. But it was not the fault of our clients nor ours.

So we built Seline

Seline is the analytics tool we always wished existed. Simple. Fast. Painless.

Seline's dashboard — Seline's intuitive dashboard.

Built specifically for the kind of freelance work and agency workflows we live and breathe.

It solves the problems you know you have:

Clunky dashboards
Overkill features
Non-technical clients

And it fixes the problems you didn’t realize were killing your time:

Having to keep explaining traffic reports
Chasing down bugs in bloated tracking scripts
Teaching analytics to people who just want to sell a product

Get started with web analytics for free.

Get startedA Seline Joy

Something you can stand behind

We wanted something we could recommend to clients without holding our breath. Something that wouldn’t turn into another support ticket. Something we’d actually be proud to hand over at the end of a project.

That’s what Seline is.

It’s not for “power users.” It’s not for enterprise dashboards that need 14 filters.

It’s for people who want to see what’s working, fast, and move on.

Whether you're shipping solo or managing 40 websites at an agency… Seline just fits.

Why Seline works for freelancers and agencies

You're not just looking for a tool that works. You're looking for one that makes sense, for your budget, your clients, and your workflow.

Here’s why Seline fits right in:

1. The pricing makes sense

Google Analytics wins by default for one reason: it's free. And when you’re handing off a site to a client, adding costs isn't a good look.

That’s why Seline had to be just as easy to say “yes” to.

Seline is free until you actually need more. You don’t pay a cent until traffic grows enough to justify it. And even then, pricing starts at just $14/month, with flexible tiers based on traffic, not arbitrary feature gates.

No upsells. No weird restrictions. No "Pro-only" reports. You get everything from the start.

2. It’s built on simplicity

Clients don’t need a walkthrough video to check their traffic. And you shouldn’t need to troubleshoot a tracking script every time someone updates their theme.

Seline is built to be used by anyone, not just people who know what a referrer is.

You set it up once.
Your client checks it when they need to.
Everyone moves on with their day.

3. Privacy that doesn’t need a lawyer

If your clients are sensitive about privacy—and these days, who isn’t—you’re in luck. Seline is built from the ground up with privacy in mind.

No cookies.
No tracking banners.
No last-minute “Hey, can you add a GDPR popup?” requests from your client.

This means fewer tasks for you, and one less thing for your client to worry about.

While Google Analytics quietly feeds data into the vast Google ad engine, Seline doesn’t sell or share data. Ever!

4. Visitor journey that’s actually useful

Understanding user flow shouldn’t require a spreadsheet.

Seline gives you a simple, visual breakdown of how visitors move through a site. You see:

Where people land
Where they go next
Where they drop off

You even get logged-in user tracking, so you can follow registered users through your product or client dashboard flows.

All of this is packed into a clean interface that gives you snapshots, not stress. No digging. No learning curve. Just answers.

5. Client handoff without the headache

When you're done setting up analytics for a client, handing it off should be simple. With Seline, it is.

You can transfer full ownership of the site to your client without jumping through hoops. Just make sure they have access to the linked email, and that’s it. No exporting data, no reconfigurations. Done in minutes.

6. Built for teamwork

Clients with teams? No problem. With team member invites, everyone gets access to the dashboard, each with their own account.

Whether it’s a marketing lead, product manager, or the CEO peeking in, Seline makes collaboration clean and organized, not messy and bottlenecked.

7. One dashboard. Many sites.

If you manage multiple websites, you don’t need multiple accounts. Seline lets you manage all your clients’ sites from one dashboard.

Switch between dashboards in one click. Track what’s working, fix what’s not, and stay in control without bouncing between logins.

8. Ridiculously fast & lightweight

The Seline tracking script is fast and featherlight (~2kb). That means no performance penalty for you or your clients and no delay in page loads.

It’s optimized for speed, not bloat.

9. No long training. No learning curve.

You don’t need a course to use Seline. And more importantly, your clients don’t either.

The interface is clear, clean, and beginner-friendly. Set it up. Walk away. They’ll get it.

Try Seline for free and see if it's the right fit for you and your clients.