The simple & actionable Google Analytics alternative

No cookie banners. GDPR & CCPA compliant. Easy to use, yet powerful. Based and hosted in the European Union Flag EU.
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onG2  —  “It's refreshing to use an analytics tool that just works without any hassle.”
Seline dashboard page screenshot
click to see features
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“Previously, I had all of my sites hooked up to Google Analytics, like most people. But I never looked at the reports. Now, I find myself dropping in and looking at the stats several times a day. It's very easy to digest and understand.”
Chris Williams
Chris Williams
Founder, Cloudscope
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“It just works, no need to navigate endless dashboards or worry about compliance issues. That simplicity saves us time and helps us stay focused on building our business.”
Kevin Steba
Kevin Steba
Founder, Seino

Why Seline? Let's walk through it.

Seline's cherry-picked toolkit is similar to Google Analytics, but real-time, simple, privacy-first, and designed for daily use. Including an intuitive all-in-one dashboard, packaged with visitor journey insights and funnels on top of it.
If you have a SaaS you only need to identify your users to start with our user-centric product analytics — think Amplitude or Mixpanel, but actually digestible, easy to use, and naturally insightful. Run Seline standalone or alongside your current stack.
*
no setup required
means you only need to add our whisper-thin (~2kb) html snippet to your website for the feature to work.
no setup required

Real-time dashboard

Easy-to-use website analytics. Gain a clear view of where your visitors come from and how they interact with your website. Referrers, countries, devices, UTM parameters, and more.
Explore example dashboard
Sources
10 referrers
no setup required

Journeys

Study each individual visitor and their journey through your website. Send in custom events to gain the full picture. Once you try it, you'll wonder how you ever lived without it.
Thursday, 21 Mar 24
no setup required

Chat with Seline AI

Seline can query your data, answer analytics-related questions, spit out CSVs, aggregate pageviews, create funnels, and more. In-app chat or MCP interface available.
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Seline
no setup required

No cookie banners

Seline is cookie-less and privacy-friendly by default. No consent banners and GDPR-compliant out of the box.
no setup required

Live View

Interactive globe view of your visitors.
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“From all the analytics tools I tested, it has the best developer experience and feels simple and enjoyable to use. The customer support is also awesome.”
Quentin Gabriele
Quentin Gabriele
CTO, Youdji
no setup required

Monitor traffic from AI tools

See referrers from ChatGPT, Perplexity, Claude, and other AI assistants. Know how much traffic AI is sending your way.
optional

Profiles, churn analytics

Identify your users with custom attributes to kick off the user-centric product analytics part of Seline. See engaged and about to churn users.
Take a look at profiles
Martha Falls
SE
Sweden
, 
FIELDS 6
Plan
Free
Company
Falls Inc
Role
Marketing
Bruce Wayne
US
United States
, 
FIELDS 6
Plan
Pro
Company
Wayne Corp
Role
Engineering
optional

Funnels

Monitor the performance of your marketing campaigns. Identify where your visitors drop off.
Seline's guide to funnels
0.8% total conversion rate
2123
532
-74.9%
17
-96.8%
step 1
/blog/*
step 2
user: signed up
step 3
project: upgraded
FILTERS
google.com
arrow pointing to our killer feature (profiles)
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“Seline has the holy trifecta of everything I want from 21st century analytics. Beautiful design, GDPR-compliance, uncompromising modern analytics features like visitor journeys and custom funnels.I want all my sites on Seline.”
Ari Dutilh
Ari Dutilh
Special Projects Lead, ODF
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“We switched from Google Analytics, tried PostHog and eventually gave up... I like Seline because of the simplicity, and I use it almost every day.”
Jack Qi
Jack Qi
Co-Founder, Edcafe
optional

Revenue tracking and attribution

Track your revenue and see which referrers and UTMs bring you the most value. Works great for e-commerce, SaaS, or anyproduct companies. Stripe, Polar, Shopify, and other integrations available.
Revenue tracking
Sources
5 referrers
Revenue
no setup required

Extensive filters

Filter your data by custom attributes, UTM parameters, referrers, and more.
FILTER BY
Page FlipPage
SparklesEvent
MapCountry
Browser TabsBrowser
DevicesDevice
TerminalOS
LinkReferrer
TIME SPECIFIC
Log InFirst seen
Log OutLast activity
CUSTOM
DatabaseFields
UTMs
ProjectorCampaign
At SignSource
BriefcaseMedium
RowsContent
TextTerm
USERS
Chart DecreaseChurning
Chart IncreaseEngaged

Human-coded

Seline is built and actively maintained by developers with decades of experience in the field. It is secure, reliable, fast and coded with love rather than vibes.

Advanced bot detection

In the era of AI and scraping, filtering out bot traffic is a must. No tool does it perfectly, but we aim to be among the best.

Founded in 2024

Seline is a modern, seasoned analytics platform that powers analytics for 1000s of websites and processes 10s of millions of events.
“Seline looks so good! The power of small teams...” — x.com
Guillermo Rauch
Guillermo Rauch
CEO, Vercel
seline moving boxes

Get Seline running in minutes. Simple by design.

Seline focuses hard on simplicity, minimalism and ease of use. There's absolutely no need to deal with complicated tools that only create more problems.
Start free trialView live demo
Join 1,000+ companies who see their stats plain and true.

Purpose-built analytics for the mindful web

Independent

Seline is a tool we long wanted to build and use ourselves. It is completely self-funded, and we have no interest in taking any form of investments or other binding partnerships.

Revenue-focused analytics

See exactly which channels are driving your revenue. Connect Stripe or send custom events and start seeing revenue attribution immediately.

Easy to integrate

Add our tiny script and you are ready to go, there’s no need for any development knowledge. Works with all popular tools and frameworks such as Framer, Next.js, WordPress and Webflow.

Lightweight

Ensure great performance for your visitors – our script weighs only ~2kb, making it 23x times lighter than Google Analytics script.

Secure

We are an EU-based company with our servers and data storage hosted in Germany. Every request is https encrypted.

Privacy-friendly

We don’t use third-party cookies or store any personal data. We don’t share or sell your data to third-party companies.

Google Analytics alternative

Seline is a simple and privacy-friendly alternative to Google Analytics. We focused on building a tool that you'll actually love using.

Fast

We ensured that our dashboard is delivered in a blink of an eye. We use ClickHouse database for storing events, which is much faster than traditional data warehouses.

Custom events

Track custom events on your website, such as button clicks, form submissions, or any other interactions. Use them to understand your visitors better.
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“As a founder, I've used several analytics platforms, but Seline stands out for several reasons. What I like most about Seline is how it combines incredible power with exceptional user-friendliness - a rare combination in analytics tools.”
John Madrak
John Madrak
Founder, Waddling Technology
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“I use Seline at my Shopify store. Although Shopify has its own analytics, I find Seline more convenient. Its flexible filters let me analyze data from different regions. I can also view statistics by UTM tags, which helps when I launch Google Ads.”
Kate Prokopyeva
Kate Prokopyeva
Founder, Ekaproeka store

Easily integrate with the tools you already use

Add our script or install our JavaScript library for full control. Learn more at our docs
webflow
wordpress
framer
shopify
ghost
carrd
nextjs
“I'm a huge fan of Seline! Team did a great job.” — producthunt.com
Steven Tey
Steven Tey
Founder, Dub.co
Every online business should have analytics in place. It's essential.
But it's not always easy to find the right tool. For us it was either too simple, too bloated, or too slow. That's why we've cherry-picked the most important analytics features and carefully crafted them into one minimalistic tool, Seline.
Think of Google Analytics, but intuitive and fast.
A tool you'll actually enjoy using daily.
If you're interested in trying our product but not sure where to start, feel free to reach out to us via , twitter or email.
Looking forward to have you on board!
Gratefully,
signature
P.S. Seline is completely free to start.

Questions & answers

Yes. Seline is legally based and hosted in EU and complies with the GDPR rules. No cookie banners.
Read our full GDPR statement here.

Cookie-less analytics is a way for websites to understand how many people visit and how they use the site without using tracking cookies. These are small files that monitor individual users.

So, the answer is yes. We do not store any data or cookies on your visitors' devices. We use non-reversible hashing to create unique visitor identifiers based on their IP address, browser and device information.

No. Seline does not use cookies, store personal data, or track cross-site or cross-device activities.

No, we don't have a free plan. We're a small bootstrapped team operating exclusively through subscriber fees. We don't monitize or share your data with third parties. Learn more about Seline's subscription plans at our pricing page.

Google Analytics sells your data to advertisers, and who knows what else. Not cool. It is also slow, and has an overwhelming and infuriating interface. Seline, on the contrary, is a tool designed to be extremely easy to setup and use. If having Google Analytics is a must, we recommend using Seline as a complementary tool. Read our comparison here.

Seline does not stop on simple website analytics dashboard. We offer more features out of the box, like visitor journeys or revenue attribution. Once you've tried it, there's no going back.

We also offer an opinionated product analytics toolkit, like profiles, funnels, AI insights, Stripe integration, and churn filters. Making Seline a great fit for SaaS companies wanting to get a good grip on how their product is being used.

Seline has a built-in AI assistant that can answer your questions about your website data. It can answer questions like "How well our blog converts?" or "What is our checkout conversion rate?". It can also help you with filtering and generating insights.

Seline also has a MCP (Model Context Protocol) interface, which allows you to use Seline's data in other applications. You can read more about MCP here.

Seline was bootstrapped by a tiny team in Warsaw, Poland. You can read our story here.
seline-cta

Better decisions for your online business. Powered by analytics you’ll use every day.

You are just couple minutes away from bringing your dashboard to life. Join 1,000+ companies who see their stats plain and true.
Start free trialView live demo