The simple & actionable Google Analytics alternative

Traffic, sources, journeys, funnels and revenue in one real-time dashboard. No cookie banner, GDPR & CCPA compliant, hosted in theEuropean Union FlagEU.
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onG2  —  “It's refreshing to use an analytics tool that just works without any hassle.”
Seline dashboard page screenshot
click to see features
StarStarStarStarStar
“Previously, I had all of my sites hooked up to Google Analytics, like most people. But I never looked at the reports. Now, I find myself dropping in and looking at the stats several times a day. It's very easy to digest and understand.”
Chris Williams
Chris Williams
Founder, Cloudscope
StarStarStarStarStar
“It just works, no need to navigate endless dashboards or worry about compliance issues. That simplicity saves us time and helps us stay focused on building our business.”
Kevin Steba
Kevin Steba
Founder, Seino

Why Seline? Let's walk through it.

The Google Analytics reports you actually open, from sources and pages to countries and UTMs, on one page that updates in real time. Click any visitor to follow them from their first visit to signup.
Running a SaaS? Identify your users and each visitor becomes a profile: who's engaged, who's going quiet, who's about to churn. The parts of Amplitude or Mixpanel you'd use, with one identify call instead of a tracking plan. Run Seline on its own or next to Google Analytics.
*
no setup required
means it works as soon as the ~2 KB script is on your site.
no setup required

Real-time dashboard

Referrers, UTMs, pages, countries and devices on one page, updating as visitors arrive. No reports to build, no tabs to dig through.
Explore example dashboard
Sources
10 referrers
no setup required

Journeys

Follow any visitor from the link that brought them in to every page they opened. Send custom events and you'll also see the clicks and signups in between.
Thursday, 21 Mar 24
no setup required

Chat with Seline AI

Seline can query your data, answer analytics-related questions, spit out CSVs, aggregate pageviews, create funnels, and more. In-app chat or MCP interface available.
C
Seline
no setup required

No cookie banners

Seline is cookie-less and privacy-friendly by default. No consent banners and GDPR-compliant out of the box
no setup required

Live View

Interactive globe view of your visitors.
StarStarStarStarStar
“From all the analytics tools I tested, it has the best developer experience and feels simple and enjoyable to use. The customer support is also awesome.”
Quentin Gabriele
Quentin Gabriele
CTO, Youdji
no setup required

Monitor traffic from AI tools

See referrers from ChatGPT, Perplexity, Claude and other AI assistants. Count the visitors AI answers send you, and see which pages they land on.
optional

Profiles, churn analytics

Send a user ID and attributes like their plan, and every visitor becomes a profile. Spot your most engaged users and the ones going quiet before they cancel.
Take a look at profiles
Martha Falls
SE
Sweden
, 
FIELDS 6
Plan
Free
Company
Falls Inc
Role
Marketing
Bruce Wayne
US
United States
, 
FIELDS 6
Plan
Pro
Company
Wayne Corp
Role
Engineering
optional

Funnels

Line up the steps from landing page to signup and see which step loses the most visitors.
Seline's guide to funnels
0.8% total conversion rate
2123
532
-74.9%
17
-96.8%
step 1
/blog/*
step 2
user: signed up
step 3
project: upgraded
FILTERS
google.com
arrow pointing to our killer feature (profiles)
StarStarStarStarStar
“Seline has the holy trifecta of everything I want from 21st century analytics. Beautiful design, GDPR-compliance, uncompromising modern analytics features like visitor journeys and custom funnels.I want all my sites on Seline.”
Ari Dutilh
Ari Dutilh
Special Projects Lead, ODF
StarStarStarStarStar
“We switched from Google Analytics, tried PostHog and eventually gave up... I like Seline because of the simplicity, and I use it almost every day.”
Jack Qi
Jack Qi
Co-Founder, Edcafe
optional

Revenue tracking and attribution

See which referrers and UTM campaigns bring in paying customers, not just clicks. Connect Stripe, Polar or Shopify, or send revenue from any checkout as a custom event.
Revenue tracking
Sources
5 referrers
Revenue
no setup required

Filter every report

Narrow any chart to one campaign, referrer, country or custom attribute in a click.
FILTER BY
Page FlipPage
SparklesEvent
MapCountry
Browser TabsBrowser
DevicesDevice
TerminalOS
LinkReferrer
TIME SPECIFIC
Log InFirst seen
Log OutLast activity
CUSTOM
DatabaseFields
UTMs
ProjectorCampaign
At SignSource
BriefcaseMedium
RowsContent
TextTerm
USERS
Chart DecreaseChurning
Chart IncreaseEngaged

Human-coded

Built and maintained by the same founders who answer your support messages. Engineered, not vibe-coded.

Advanced bot detection

In the era of AI and scraping, filtering out bot traffic is a must. No tool does it perfectly, but we aim to be among the best.

Founded in 2024

Seline is a modern, seasoned analytics platform that powers analytics for 1000s of websites and processes 10s of millions of events.
“Seline looks so good! The power of small teams...” — x.com
Guillermo Rauch
Guillermo Rauch
CEO, Vercel
seline moving boxes

Paste one script. See your first visitor in minutes.

No tag manager, no consent banner, no reports to configure.
If you can edit your site's
<head />
, you can install Seline.
Start free trialView live demo
7-day free trial. Join 1,000+ companies on Seline.

Where Seline loses, and where it wins.

Run Google Analytics and add Seline to count the visitors who clicked Declineon your cookie banner. Or swap Plausible for something just as simple, but with revenue attribution, visitor journeys, unlimited sites on one plan, and client teams for agencies.
Seline
Plausible logo
Plausible
Google Analytics
No cookie banner needed
Consent required
Data never used for ads
Hosted in EU
Hosted in EU
Shared with Google
Set up in minutes
Hours, often GTM
Lightweight script
~2 KB
~1 KB
~45 KB
Real-time dashboard
Last 30 min only
Funnels
Business plan
Via Explorations
Visitor journeys & profiles
Paths only
User explorer
Revenue attribution
Stripe, Polar, Shopify, etc.
Business plan
Heavy setup
AI chat & MCP
MCP only
MCP only
Unlimited websites
On one Pro plan
Max 10, Business plan
2,000 per account
Agencies & client sites
Per-client teams & billing
Enterprise past 10 sites
Clunky client access
Human support
Straight from founders
Email
Forums only
Free plan
7-day trial
30-day trial
Free forever
Open source & self-hosting
AGPL license
Google Ads & BigQuery
Native
Best forTeams that want to see what drives signups and revenueSimple traffic stats, open-source fansAd-heavy teams living in Google’s ecosystem
Included Partial or higher plan Not available
StarStarStarStarStar
“As a founder, I've used several analytics platforms, but Seline stands out for several reasons. What I like most about Seline is how it combines incredible power with exceptional user-friendliness - a rare combination in analytics tools.”
John Madrak
John Madrak
Founder, Waddling Technology
StarStarStarStarStar
“I use Seline at my Shopify store. Although Shopify has its own analytics, I find Seline more convenient. Its flexible filters let me analyze data from different regions. I can also view statistics by UTM tags, which helps when I launch Google Ads.”
Kate Prokopyeva
Kate Prokopyeva
Founder, Ekaproeka store

Easily integrate with the tools you already use

Add our script or install our JavaScript library for full control. Learn more at our docs
webflow
wordpress
framer
shopify
ghost
carrd
nextjs
“I'm a huge fan of Seline! Team did a great job.” — producthunt.com
Steven Tey
Steven Tey
Founder, Dub.co
Every online business should have analytics in place. It's essential.
But it's not always easy to find the right tool. For us it was either too simple, too bloated, or too slow. That's why we've cherry-picked the most important analytics features and carefully crafted them into one minimalistic tool, Seline.
Think of Google Analytics, but intuitive and fast.
A tool you'll actually enjoy using daily.
If you're interested in trying our product but not sure where to start, feel free to reach out to us via , twitter or email.
Looking forward to have you on board!
Gratefully,
signature
P.S. Seline is completely free to start.

Questions & answers

Yes. Seline is an EU company, hosted in the EU, and collects no personal data, so you don't need a cookie banner.
Read our full GDPR statement here.

Cookie-less analytics is a way for websites to understand how many people visit and how they use the site without using tracking cookies. These are small files that monitor individual users.

So, the answer is yes. We do not store any data or cookies on your visitors' devices. We use non-reversible hashing to create unique visitor identifiers based on their IP address, browser and device information.

No. Seline does not use cookies, store personal data, or track cross-site or cross-device activities.

No, but every plan starts with a 7-day free trial, no credit card required. We're a small bootstrapped team paid only by subscriptions, so we never sell or share your data. See plans from $9/month on our pricing page.

Google Analytics shares your visitors' data with Google and needs a consent banner in the EU, so everyone who clicks Decline disappears from your reports. Its ~45 KB script and report builder often take hours to set up. Seline needs no banner, loads a ~2 KB script, and works the minute it's installed. If you have to keep Google Analytics, run Seline next to it. Read our comparison here.

Plausible and Fathom count your visitors. Seline counts them just as simply, then shows what they do next: visitor journeys, funnels, and revenue attribution from Stripe, Polar or Shopify. One plan covers unlimited sites, with per-client teams for agencies.

Identify your users and you also get profiles, churn filters and an AI you can ask about your data. That's why SaaS companies use Seline to see who uses their product and who's about to leave.

Seline has a built-in AI assistant that can answer your questions about your website data, like “How well does our blog convert?” or “What is our checkout conversion rate?”. It can also apply filters and build funnels for you.

Seline also has an MCP (Model Context Protocol) interface, so you can ask about your Seline data from Claude, Cursor and other AI tools. Read more about MCP here.

Seline was bootstrapped by a tiny team in Warsaw, Poland. You can read our story here.
seline-cta

Better decisions for your online business. Powered by analytics you’ll use every day.

You are just couple minutes away from bringing your dashboard to life. Join 1,000+ companies who see their stats plain and true.
Start free trialView live demo