Website visitor tracking tool for SaaS, ecommerce & indie teams

Seline is an easy-to-use website visitor tracking tool. Lightweight, privacy-friendly, independent. Run Seline next to or instead of Google Analytics and count the 43-67% of visitors who don't accept cookies.
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onG2  —  “It's refreshing to use an analytics tool that just works without any hassle.”
Seline dashboard page screenshot
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The website visitor tracking tool built for founders

Our website visitor tracking tool is designed to be digestible, easy to use, and naturally insightful. Works for all types of websites and businesses, like SaaS, e-commerce, indie projects, B2B, personal sites, and more.
Start trackingGet a demoKostya from Seline
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“Previously, I had all of my sites hooked up to Google Analytics, like most people. But I never looked at the reports. Now, I find myself dropping in and looking at the stats several times a day. It's very easy to digest and understand.”
Chris Williams
Chris Williams
Founder, Cloudscope
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“It just works, no need to navigate endless dashboards or worry about compliance issues. That simplicity saves us time and helps us stay focused on building our business.”
Kevin Steba
Kevin Steba
Founder, Seino

Why should you track your website visitors?

Website visitor tracking is a powerful tool that can help you understand your audience, improve your website, and make data-driven decisions.
Without tracking, you're guessing. Here's how tracking can help you:
New to analytics? Read our guide on how to track website visitors.
1
Understand your audience with website visitor tracking.
Website visitor tracking provides detailed insights into who your visitors are, where they come from, and how they interact with your site. You can see which menus, links, or buttons they click on most frequently and identify any confusing or underused navigation elements.
2
Identify high-engagement pages.
Website visitor tracking shows which pages get more clicks and keep visitors engaged longer. By analyzing metrics like page views, time on page and bounce rates, you can determine what type of content is most popular with your audience. Have a blog? Find the most engaging posts. Have a landing page? Find the most converting ones.
3
Find drop-off points.
Website visitor tracking shows where people leave your site, helping you identify areas that need improvement. By analyzing bounce rates and drop-off points, you can optimize your site's structure and content to keep visitors engaged. E-commerce? Find the your checkout flow drop-offs. SaaS? Find the most common sign-up or onboarding flow issues.
4
Optimize User Experience (UX).
Tracking website visitors helps you understand how users navigate your site, which pages they spend the most time on, and where they drop off. With tracking, you can assess how your site performs across devices, particularly on mobile, where UX is critical.
5
Improve Conversions.
One of the primary benefits of website visitor tracking is its ability to help you increase conversions and maximize return on investment (ROI).

There are hundreds of website visitor tracking tools out there. Why Seline?

Seline's tracking toolkit is similar to Google Analytics, but real-time, simple, privacy-first, and designed for daily use. Including a website analytics dashboard as intuitive as Plausible, but packaged with visitor journey insights and funnels on top of it.
If you have a SaaS you only need to identify your website visitors to start with our user-centric product analytics — think Amplitude or Mixpanel, but actually digestible, easy to use, and naturally insightful. Run Seline standalone or alongside your current stack.
*
no setup required
means you only need to add our whisper-thin (~2kb) html snippet to your website for the feature to work.

Dashboard

no setup required
Easy-to-use website analytics. Gain a clear view of where your website visitors come from and how they interact with your website.
Explore example dashboard
Sources
10 referrers

Journeys

no setup required
Track each individual visitor and their journey through your website. Send in custom events to gain the full picture.
Bruce Wayne·
US
·macOS, Chrome
Thursday, 21 Mar 24
google.com
10:15 AM

Revenue tracking and attribution

optional
Track your revenue and see which referrers and UTMs bring you the most value. Works great for e-commerce and SaaS. Stripe integration available.
Revenue tracking
Sources
6 referrers
Visitors
Revenue
google.comgoogle.com
1,840
$12,480
chatgpt.comchatgpt.com
620
$8,210
reddit.comreddit.com
1,150
$4,390
duckduckgo.comduckduckgo.com
410
$0
x.comx.com
930
$1,260
bing.combing.com
380
$640

Extensive filters

no setup required
Filter your tracked visitors data by custom attributes, UTM parameters, referrers, and more.
MapCountry is
DE
Germany
Visitors
14 online
3,214
“Seline looks so good! The power of small teams...” — x.com
Guillermo Rauch
Guillermo Rauch
CEO, Vercel
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seline moving boxes

Start tracking your website traffic in minutes. Simple by design.

Seline focuses hard on simplicity, minimalism and ease of use. There's absolutely no need to deal with complicated website visitor tracking tools that only create more problems.
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Join 1,000+ companies who see their stats plain and true.

What you get with Seline's website visitor tracking tool

Independent

Seline is a website visitor tracking tool we long wanted to build and use ourselves. It is completely self-funded, and we have no interest in taking any form of investments or other binding partnerships.

Revenue-focused analytics

See exactly which channels are driving your revenue. Connect Stripe or send custom events and start seeing revenue attribution immediately.

Easy to integrate

Add our tiny script and you are ready to track your website visitors, there’s no need for any development knowledge. Works with all popular tools and frameworks such as Framer, Next.js, WordPress and Webflow.

Lightweight

Ensure great performance for your visitors – our script weighs only ~2kb, making it 23x times lighter than Google Analytics script.

Secure

We are an EU-based company with our servers and data storage hosted in Germany. Every request is https encrypted.

Privacy-friendly

We don’t use third-party cookies or store any personal data. We don’t share or sell your data to third-party companies.

Google Analytics alternative

Seline is a simple and privacy-friendly alternative to Google Analytics. We focused on building a website visitor tracking tool that you'll actually love using.

Fast

We ensured that our dashboard is delivered in a blink of an eye. We use ClickHouse database for storing events, which is much faster than traditional data warehouses.

Custom events

Track custom events on your website, such as button clicks, form submissions, or any other interactions. Use them to understand your visitors better.

Easily integrate with the tools you already use

Add our script or install our JavaScript library for full control. Learn more at our docs
webflow
wordpress
framer
shopify
ghost
carrd
nextjs
“I'm a huge fan of Seline! Team did a great job.” — producthunt.com
Steven Tey
Steven Tey
Founder, Dub.co
Every online business should have analytics in place. It's essential.
But it's not always easy to find the right tool. For us it was either too simple, too bloated, or too slow. That's why we've cherry-picked the most important analytics features and carefully crafted them into one minimalistic tool, Seline.
Think of Google Analytics, but intuitive and fast.
A tool you'll actually enjoy using daily.
If you're interested in trying our product but not sure where to start, feel free to reach out to us via , twitter or email.
Looking forward to have you on board!
Gratefully,
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P.S. Seline is completely free to start.
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Website visitor tracking tool Q&A

Website visitor tracking shows you who visits your site, where they come from, which pages they view, and how they interact with your content. It helps you understand your audience and improve your marketing.

To learn what’s working, test ideas, and make data-driven decisions.

No. Seline does not use cookies, store personal data, or track cross-site or cross-device activities.

Yes. Seline works with WordPress, Shopify, Next.js, Framer, Webflow, and any other website platform.

No, we don't have a free plan. We're a small bootstrapped team operating exclusively through subscriber fees. We don't monitize or share your data with third parties. Learn more about Seline's subscription plans at our pricing page.

Google Analytics sells your data to advertisers, and who knows what else. Not cool. It is also slow, and has an overwhelming and infuriating interface. Seline, on the contrary, is a website visitor tracking tool designed to be extremely easy to setup and use. If having Google Analytics is a must, we recommend using Seline as a complementary tool. Read our comparison here.

Seline does not stop on simple website analytics dashboard. We offer more features out of the box, like visitor journeys or revenue attribution. Once you've tried it, there's no going back.

We also offer an opinionated product analytics toolkit, like profiles, funnels, AI insights, Stripe integration, and churn filters. Making Seline a great fit for SaaS companies wanting to get a good grip on how their product is being used.

Founders, devs, indie hackers, and teams who want to finally clearly understand their website traffic.
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Start tracking your visitors in under 3 minutes. Try analytics you'll love using daily.

You are just couple minutes away from bringing your dashboard to life. Join 1,000+ companies who see their stats plain and true.
Start trackingView live demo