background line leftbackground line right

Revenue analytics that connects traffic to revenue

See which traffic sources actually drive paying customers.
Start tracking revenueView live demo
onG2  —  “It's refreshing to use an analytics tool that just works without any hassle.”
Seline dashboard page screenshot
click to see features

Revenue analytics built for SaaS and e-commerce

We combined web analytics with revenue tracking. Connect Stripe or send custom events and instantly see which marketing channels, referrers, and UTMs are driving actual revenue, not just traffic.
Start tracking revenueGet a demoKostya from Seline
Helpfull logoOnboarbase logoVidext logoBaked Design logoDLI logoEdcafe logo
StarStarStarStarStar
“Previously, I had all of my sites hooked up to Google Analytics, like most people. But I never looked at the reports. Now, I find myself dropping in and looking at the stats several times a day. It's very easy to digest and understand.”
Chris Williams
Chris Williams
Founder, Cloudscope
StarStarStarStarStar
“It just works, no need to navigate endless dashboards or worry about compliance issues. That simplicity saves us time and helps us stay focused on building our business.”
Kevin Steba
Kevin Steba
Founder, Seino

Why do you need revenue analytics?

You know that blog post that went viral? Or that Product Hunt launch? Page views are nice, but did any of it turn into money?
Revenue analytics answers that question:
1
Attribute revenue to traffic sources.
Revenue analytics shows you exactly which referrers, UTM campaigns, and marketing channels bring in paying customers. Stop wasting budget on channels that drive traffic but not revenue.
2
Track MRR and subscription metrics.
Monitor your Monthly Recurring Revenue over time. See how your MRR grows, which sources bring the highest-value customers, and identify trends before they become problems.
3
Optimize marketing ROI.
Revenue attribution helps you understand the true return on your marketing spend. Know exactly which campaigns generate revenue, not just clicks or sign-ups.
4
Combine web analytics with revenue data.
Seline uniquely combines traditional web analytics (page views, visitors, referrers) with revenue tracking. See the full picture from first visit to payment in one dashboard.
5
Make data-driven decisions.
Revenue analytics transforms gut feelings into data-backed decisions. Double down on what works, cut what doesn't, and grow your business with confidence.

Most analytics tools stop at traffic metrics. Seline goes further

Seline's revenue analytics is built on top of full-featured web analytics. You get the complete picture from first page view to payment, all in one privacy-friendly platform. No need to juggle multiple tools or stitch data together manually.
Connect Stripe or send custom revenue events and start seeing revenue attribution immediately. Understand which marketing efforts drive actual business results, not vanity metrics. Perfect for SaaS, e-commerce, and any business that wants to understand their revenue sources.
*
optional
means you need to connect Stripe or send custom events for revenue tracking.

Revenue tracking

optional
Track your revenue and see which referrers and UTMs bring you the most value. Works great for e-commerce and SaaS. Connect Stripe or send custom events.
Revenue tracking docs
Sources
5 referrers
Revenue

Web analytics

no setup required
Full-featured web analytics included. Track visitors, page views, referrers, and user journeys. Revenue analytics is built on top of this foundation.
Sources
10 referrers

Visitor journeys

no setup required
See the complete path from first visit to purchase. Understand how your paying customers discovered and interacted with your site before converting.
Thursday, 21 Mar 24
Googlegoogle.com
10:18 AM

Filter by revenue

optional
Filter your analytics by paying customers, subscription status, revenue amount, and more. Focus on the visitors that matter most to your business.
FILTER BY
Page FlipPage
SparklesEvent
MapCountry
Browser TabsBrowser
DevicesDevice
TerminalOS
LinkReferrer
TIME SPECIFIC
Log InFirst seen
Log OutLast activity
CUSTOM
DatabaseFields
UTMs
ProjectorCampaign
At SignSource
BriefcaseMedium
RowsContent
TextTerm
USERS
Chart DecreaseChurning
Chart IncreaseEngaged
“Seline looks so good! The power of small teams...” — x.com
Guillermo Rauch
Guillermo Rauch
CEO, Vercel
background line ctabackground line ctabackground line ctabackground line cta
seline moving boxes

Start tracking revenue in minutes, no technical skills required

Seline focuses hard on simplicity, minimalism and ease of use. Add our script, connect Stripe or send custom events, and you're tracking revenue.
Start tracking revenueView live demo
Free for 3,000 events per month. No credit card required.

Revenue analytics for founders and marketers

Stripe or custom events

Connect your Stripe account for automatic revenue tracking, or send custom events for any payment provider. Your MRR, subscriptions, and payments flow directly into your analytics.

Revenue attribution

Know exactly which marketing channels, campaigns, and referrers drive actual revenue. Connect the dots between your traffic sources and paying customers.

MRR tracking

Track your Monthly Recurring Revenue over time. See trends, growth rates, and understand how your revenue evolves with each traffic source and campaign.

Easy to integrate

Add our tiny script and connect Stripe or send custom events. Works with all popular tools and frameworks such as Framer, Next.js, WordPress and Webflow.

Independent

Seline is a revenue analytics tool we long wanted to build and use ourselves. It is completely self-funded, and we have no interest in taking any form of investments or other binding partnerships.

Free to start

We have a fair free plan suitable for small-scale businesses. We are not asking for credit card info during the sign up and we don't have trial periods. Learn more at our pricing page.

Secure

We are an EU-based company with our servers and data storage hosted in Germany. Your revenue data is encrypted and never shared.

Privacy-friendly

We don't use third-party cookies or store any personal data. We don't share or sell your data to third-party companies.

Real-time data

See your revenue analytics update in real-time. We use ClickHouse database for storing events, which is much faster than traditional data warehouses.

Easily integrate with the tools you already use

Add our script or install our JavaScript library for full control. Learn more at our docs
webflow
wordpress
framer
shopify
ghost
carrd
nextjs
“I'm a huge fan of Seline! Team did a great job.” — producthunt.com
Steven Tey
Steven Tey
Founder, Dub.co
Every online business should have analytics in place. It's essential.
But it's not always easy to find the right tool. For us it was either too simple, too bloated, or too slow. That's why we've cherry-picked the most important analytics features and carefully crafted them into one minimalistic tool, Seline.
Think of Google Analytics, but intuitive and fast.
A tool you'll actually enjoy using daily.
If you're interested in trying our product but not sure where to start, feel free to reach out to us via , twitter or email.
Looking forward to have you on board!
Gratefully,
signature
P.S. Seline is completely free to start.
background line faq

Revenue analytics Q&A

Revenue analytics is the practice of tracking and attributing revenue to specific marketing channels, campaigns, and traffic sources. It helps you understand which efforts actually drive paying customers, not just website visitors.

Connect Stripe for automatic tracking, or send custom revenue events from any payment provider. Seline matches payments to the visitors who made them. We track the original referrer, UTM parameters, and user journey, so you can see exactly which marketing channel led to each sale.

No. You can either connect Stripe for automatic revenue tracking, or send custom events from any payment provider. This means Seline works with Paddle, Lemon Squeezy, or any other payment system.

Yes. Seline does not use cookies, store personal data, or track cross-site activities. We're an EU-based company with servers in Germany. Revenue data is encrypted and never shared with third parties.

Yes. Track up to 3,000 monthly events completely free, including revenue tracking features. No credit card required during sign up. We don't stop gathering data if you exceed the limit and provide you with enough time to upgrade if needed. Learn more at our pricing page.

Most analytics tools focus on traffic metrics: page views, visitors, bounce rates. Seline goes further by connecting these metrics to actual revenue. You get the complete picture from first visit to payment, all in one privacy-friendly platform. No need for complex data pipelines or multiple tools.

Yes. Seline tracks your Monthly Recurring Revenue over time and attributes it to traffic sources. You can see which marketing channels bring in recurring customers versus one-time purchases, and monitor MRR trends directly in your dashboard.

Seline is built for SaaS founders, e-commerce businesses, and anyone who wants to understand which marketing efforts drive actual revenue. If you want to attribute revenue to traffic sources, Seline is for you.
seline-cta

Start tracking revenue in under 5 minutes. See which channels actually drive sales.

Connect Stripe or send custom events and start seeing revenue attribution immediately. Free to start and while below 3000 events per month. Then $14 monthly.
Start tracking revenueView live demo