Simple web analytics you'll actually use

Seline is a simple web analytics tool with a clean dashboard.
See what's happening on your site without the learning curve. Run Seline next to or instead of Google Analytics and count the 43-67% of visitors who don't accept cookies.
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onG2  —  “It's refreshing to use an analytics tool that just works without any hassle.”
Seline dashboard page screenshot
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Simple web analytics built for founders

Designed to be digestible and easy to use. Works for SaaS, e-commerce, indie projects, blogs, and personal sites.
Add to your websiteGet a demoKostya from Seline
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“Previously, I had all of my sites hooked up to Google Analytics, like most people. But I never looked at the reports. Now, I find myself dropping in and looking at the stats several times a day. It's very easy to digest and understand.”
Chris Williams
Chris Williams
Founder, Cloudscope
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“It just works, no need to navigate endless dashboards or worry about compliance issues. That simplicity saves us time and helps us stay focused on building our business.”
Kevin Steba
Kevin Steba
Founder, Seino

Why you need simple web analytics

All you want is visitor counts and traffic sources. Instead you get 47 reports and a learning curve that takes weeks. Simple web analytics shows you just what matters.
1
Google Analytics buries data under layers of menus.
Finding your top pages in GA4: Reports → Engagement → Pages and screens → scroll → sort. In Seline, it's on your dashboard.
2
You don't need 200 metrics.
Page views, visitors, bounce rate, time on page, referrers, top pages, countries, devices. That covers 90% of what you need. Seline focuses on these.
3
Privacy regulations made analytics confusing.
GDPR, cookie banners, consent management. Seline doesn't use cookies or collect personal data, so you skip the compliance headaches.
4
Heavy scripts slow down your site.
Google Analytics loads 45kb+ of JavaScript. That hurts your page speed and SEO. Seline's script is 2kb and loads in milliseconds.
5
You shouldn't need a data science degree to track your site.
Seline is built for founders, marketers, and creators who want answers fast. Open the dashboard and see your data.

Simple doesn't mean basic

A real-time dashboard with all your core metrics, plus visitor journeys, funnels, and revenue tracking when you need them. Simple web analytics that grows with you.
*
no setup required
means you only need to add our lightweight (~2kb) tracking script to your website for the feature to work.

Dashboard

no setup required
Everything on one screen. Visitors, page views, bounce rate, top pages, referrers, countries, devices. All updated in real-time.
Explore live dashboard
Sources
10 referrers

Visitor journeys

no setup required
Simple web analytics with visitor journeys: see how each visitor moves through your site, which pages they view, and where they leave. No event setup needed.
Bruce Wayne·
US
·macOS, Chrome
Thursday, 21 Mar 24
google.com
10:15 AM

Revenue tracking

no setup required
Connect your revenue to traffic sources. See which referrers and campaigns generate actual sales, not just clicks. Works with Stripe and custom events.
Revenue tracking docs
Sources
6 referrers
Visitors
Revenue
google.comgoogle.com
1,840
$12,480
chatgpt.comchatgpt.com
620
$8,210
reddit.comreddit.com
1,150
$4,390
duckduckgo.comduckduckgo.com
410
$0
x.comx.com
930
$1,260
bing.combing.com
380
$640

Funnels

optional
Track multi-step processes like signups or checkouts. See exactly where visitors drop off and fix the leaks in your conversion flow.
Guide to funnels
6.4% total conversion rate
chatgpt.com
640
288
-55.0%
41
-85.8%
step 1
/blog/*
step 2
user: signed up
step 3
project: upgraded
FILTERS
chatgpt.com
“Seline looks so good! The power of small teams...” — x.com
Guillermo Rauch
Guillermo Rauch
CEO, Vercel

Need something specific? Just ask.

Simple doesn't mean limited. Seline has an AI assistant that answers questions in plain English.
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Seline
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seline moving boxes

Add one script. Start seeing data.

Simple web analytics setup: copy our script tag into your website and your dashboard fills with data immediately. No configuration, no goals to define.
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Join 1,000+ companies who see their stats plain and true.

Simple web analytics, built the way it should be

Independent

Seline is a simple web analytics tool we built for ourselves. Self-funded with no investors or partnerships influencing product decisions.

Revenue-focused analytics

See exactly which channels are driving your revenue. Connect Stripe or send custom events and start seeing revenue attribution immediately.

Easy to integrate

Add one script to your website and start tracking immediately. No technical knowledge required. Works with any website, CMS, or framework.

Lightweight

Our script is only ~2kb, 23x lighter than Google Analytics. Your site stays fast.

Secure

EU-based company with servers hosted in Germany. All data transmission is encrypted with HTTPS.

Privacy-friendly

No cookies, no personal data storage, no cross-site tracking. Your visitors stay anonymous. No consent banners needed.

Google Analytics alternative

Get the insights you need without the complexity. A simple web analytics tool that replaces GA for most websites.

Fast

Dashboard loads instantly with real-time data. Built on ClickHouse for queries that execute in milliseconds.

AI-powered

Ask questions in plain English. Filter data by typing "visitors from Germany last week" instead of clicking through menus.
Every online business should have analytics in place. It's essential.
But it's not always easy to find the right tool. For us it was either too simple, too bloated, or too slow. That's why we've cherry-picked the most important analytics features and carefully crafted them into one minimalistic tool, Seline.
Think of Google Analytics, but intuitive and fast.
A tool you'll actually enjoy using daily.
If you're interested in trying our product but not sure where to start, feel free to reach out to us via , twitter or email.
Looking forward to have you on board!
Gratefully,
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P.S. Seline is completely free to start.
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Simple web analytics Q&A

Simple web analytics gives you the metrics that matter: page views, visitors, traffic sources, top pages. No enterprise complexity. A clean dashboard that shows what's happening on your site without hours of setup.

Google Analytics has 200+ reports, custom dimensions, data layers, and a steep learning curve. Simple web analytics like Seline shows you everything on one dashboard. Real-time data, no configuration. Ask our AI assistant in plain English instead of building custom reports.

No. Seline doesn't use cookies, store personal data, or track users across sites. This means no cookie consent banners are needed in most jurisdictions. Your visitors get a cleaner experience, and you avoid GDPR compliance headaches.

No. Our script is ~2kb, 23 times smaller than Google Analytics. It loads asynchronously and won't affect your page speed or Core Web Vitals.

Any website that can load JavaScript. WordPress, Shopify, Webflow, Squarespace, Next.js, static HTML. Simple web analytics setup takes 2 minutes on any platform.

No, we don't have a free plan. We're a small bootstrapped team operating exclusively through subscriber fees. We don't monitize or share your data with third parties. Learn more about Seline's subscription plans at our pricing page.

Yes. Many users run both tools first, then remove GA once they see Seline covers their needs. For most websites, simple web analytics has everything you actually use from GA without the parts you don't.

Website owners, bloggers, SaaS founders, marketers, and agencies who want clear insights without the complexity. If Google Analytics frustrates you, simple web analytics tools like Seline are built for you.
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Stop with the complexity. Start with the basics. Try simple web analytics you'll love using daily.

You are just couple minutes away from bringing your dashboard to life. Join 1,000+ companies who see their stats plain and true.
Add to your websiteView live demo