AI website analytics — chat with your data and get insights in seconds

Seline is an AI-powered web analytics tool for websites and SaaS products. Chat with your data in-app or via MCP.
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onG2  —  “It's refreshing to use an analytics tool that just works without any hassle.”
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Chat with Seline AI

Seline can query your data, answer analytics-related questions, spit out CSVs, aggregate pageviews, create funnels, and more. Think of it as a personal analytics assistant available 24/7.
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Seline
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“Previously, I had all of my sites hooked up to Google Analytics, like most people. But I never looked at the reports. Now, I find myself dropping in and looking at the stats several times a day. It's very easy to digest and understand.”
Chris Williams
Chris Williams
Founder, Cloudscope
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“It just works, no need to navigate endless dashboards or worry about compliance issues. That simplicity saves us time and helps us stay focused on building our business.”
Kevin Steba
Kevin Steba
Founder, Seino

MCP interface

Seline also has an MCP (Model Context Protocol) interface, which allows you to use Seline's data in other applications, like Cursor or Claude Code. You can read more about Seline's MCP at our MCP documentation.

Here's how AI website analytics can help you grow your business

Seline AI website analytics helps you understand your audience behavior, optimize conversion rates, and make better decisions based on real visitor data.
1
Traditional web analytics tools like Google Analytics are too complex.
You can find many complaints about Google Analytics, such as this Reddit thread. People find it overwhelming and difficult to extract actionable data. AI website analytics solves this by letting you ask questions in plain English and get instant answers about your website traffic, visitor behavior, and conversion metrics.
2
Identify which pages drive engagement and conversions.
AI website analytics shows which pages get the most clicks, longest visit duration, and highest engagement. Analyze page views, time on page, and bounce rates to understand what content resonates with your audience. For blogs, discover which posts retain readers. For landing pages, identify which ones convert visitors into customers.
3
Discover where visitors abandon your website.
AI website analytics pinpoints exactly where visitors leave your site. Track bounce rates and exit pages to identify problem areas. Optimize your website structure and content to reduce drop-offs. For e-commerce sites, find which checkout steps cause cart abandonment.
4
Improve user experience based on real behavior data.
AI website analytics reveals how visitors navigate your website, which pages hold their attention, and where they exit. Track performance across desktop, tablet, and mobile devices. Use this data to optimize navigation, improve page load times, and create better user experiences.
5
Increase conversion rates and ROI with AI insights.
AI website analytics helps you identify which traffic sources, pages, and campaigns drive the most conversions. Ask your AI assistant to analyze conversion funnels, compare time periods, and segment visitor data to find optimization opportunities that increase revenue.

Why Seline is a better AI website analytics platform

Seline combines traditional web analytics with AI-powered insights. Get real-time data, privacy-friendly tracking, and natural language queries in one platform. Our AI website analytics dashboard includes visitor journey tracking, conversion funnels, revenue attribution, and an AI assistant that answers your questions instantly.
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no setup required
means you only need to add our lightweight (~2kb) tracking script to your website for the feature to work.

Dashboard

no setup required
Real-time website analytics dashboard. See where your visitors come from, which pages they view, how long they stay, and which traffic sources drive the most conversions.
Explore example dashboard
Sources
10 referrers

Journeys

no setup required
Track individual visitor journeys across your website. See the exact path each user takes, identify where they drop off, ask our AI assistant to analyze the journey and get insights.
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Googlegoogle.com
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Revenue tracking and attribution

no setup required
Connect revenue to traffic sources with AI-powered attribution. See which referrers, UTM campaigns, and channels generate the most revenue. Track ROI for your marketing campaigns and advertising spend.
Revenue tracking
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5 referrers
Revenue

Funnels

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Build conversion funnels to track multi-step processes. Identify where visitors abandon your funnel and optimize each step to increase conversion rates and revenue.
Seline's guide to funnels
10.2% total conversion rate
2123
532
-74.9%
217
-59.2%
step 1
/product/*
step 2
product: added to cart
step 3
product: purchased
FILTERS
google.com
“Seline looks so good! The power of small teams...” — x.com
Guillermo Rauch
Guillermo Rauch
CEO, Vercel
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Start analyzing your website traffic with AI in minutes

Seline delivers simple, fast AI website analytics without complexity. No need to learn complicated interfaces or write complex queries. Just ask questions in plain English and get instant answers about your website data.
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Join 1,000+ companies who see their stats plain and true.

AI website analytics that respects your privacy and time

Independent

Seline is an AI website analytics tool we built for ourselves and other website owners. Completely self-funded with no external investors or partnerships that could compromise our product decisions.

Revenue-focused analytics

See exactly which channels are driving your revenue. Connect Stripe or send custom events and start seeing revenue attribution immediately.

Easy to integrate

Add our tracking script to your website and start collecting data immediately. No technical knowledge required. Works with any website, CMS, or e-commerce platform.

Lightweight

Our tracking script is only ~2kb, making it 23x lighter than Google Analytics. This means faster page loads and better SEO performance for your website.

Secure

EU-based company with servers and data storage hosted in Germany. All data transmission is encrypted with HTTPS to protect your analytics data.

Privacy-friendly

No third-party cookies, no personal data storage, and no cross-site tracking. We never share or sell your website data to third parties.

Google Analytics alternative

Seline is a privacy-focused alternative to Google Analytics with AI-powered insights. Get the analytics you need without the complexity or privacy concerns.

Fast

Dashboard loads instantly with real-time data updates. We use ClickHouse database for high-performance analytics queries that execute in milliseconds, not seconds.

Custom events

Track custom events like button clicks, form submissions, video plays, or any user interaction. Use custom event data with our AI assistant to analyze specific user behaviors.
Every online business should have analytics in place. It's essential.
But it's not always easy to find the right tool. For us it was either too simple, too bloated, or too slow. That's why we've cherry-picked the most important analytics features and carefully crafted them into one minimalistic tool, Seline.
Think of Google Analytics, but intuitive and fast.
A tool you'll actually enjoy using daily.
If you're interested in trying our product but not sure where to start, feel free to reach out to us via , twitter or email.
Looking forward to have you on board!
Gratefully,
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P.S. Seline is completely free to start.
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AI website analytics Q&A

AI website analytics combines traditional website tracking with artificial intelligence. Instead of manually creating reports, you ask questions in plain English and get instant answers about your website traffic, visitor behavior, conversion rates, and revenue data. Seline AI can analyze trends, create funnels, and generate insights automatically.

You can ask anything about your website traffic, visitor behavior, conversion rates, and revenue data. For example: - "How well our blog converts?" - "What is our checkout conversion rate?" - "What is our homepage bounce rate?" - "What are our busiest hours?" - "What is our most visited page?" - "What are our most popular features?" - "Where our users drop off?"

Website analytics helps you understand which pages perform best, where your traffic comes from, and what drives conversions. Use this data to optimize your website, improve user experience, test marketing campaigns, and increase revenue.

No. Seline does not use cookies, store personal data, or track users across different websites or devices. This means you don't need cookie consent banners in most jurisdictions, though you should verify local regulations.

Seline works with any website—WordPress, Shopify, Webflow, custom HTML, React, Next.js, and more. Just add our lightweight tracking script to your site and start collecting data immediately.

No, we don't have a free plan. We're a small bootstrapped team operating exclusively through subscriber fees. We don't monitize or share your data with third parties. Learn more about Seline's subscription plans at our pricing page.

Google Analytics collects excessive data and shares it with advertisers. It has a complex interface that requires hours to learn. Seline offers privacy-friendly AI website analytics with a simple dashboard and AI assistant that answers your questions instantly. You can use both together, but many users find Seline covers all their needs. Read our comparison here.

Seline includes all the features of basic analytics tools plus advanced capabilities like visitor journey tracking, revenue attribution, conversion funnels, and AI-powered insights. We also offer product analytics features including user profiles, Stripe integration, and churn analysis—making Seline ideal for SaaS companies and e-commerce businesses.

Seline is for website owners, e-commerce businesses, SaaS founders, marketers, and content creators who want to understand their website traffic without complicated tools or privacy concerns.
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Better decisions for your online business. Try analytics powered by AI.

Add Seline to your website in minutes and start getting AI-powered insights.
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