Shopify analytics finally made simple & joyful
Seline is an easy-to-use website and revenue analytics tool made for e-commerce sellers and Shopify store owners.
TRUSTED BY 1,000+ COMPANIES FAR AND WIDE
Gain a clear picture of what’s happening on your Shopify store.
Our Shopify analytics tool is designed to be digestible, easy to use, and naturally insightful. Works for all types of Shopify stores and e-commerce businesses.
“I use Seline at my Shopify store. Although Shopify has its own analytics, I find Seline more convenient. Its flexible filters let me analyze data from different regions. I can also view statistics by UTM tags, which helps when I launch Google Ads.”
Kate Prokopyeva
Founder, Ekaproeka store
“Previously, I had all of my sites hooked up to Google Analytics, like most people. But I never looked at the reports. Now, I find myself dropping in and looking at the stats several times a day. It's very easy to digest and understand.”
Chris Williams
Founder, Cloudscope
Here's why you might want to use a third-party analytics tool for your Shopify store.
Seline Analytics is a powerful tool that can help you understand your audience, improve your store, and make data-driven decisions.
Here's how our Shopify analytics tool can help you:
1
Built-in Shopify analytics is too complex and confusing.
You can find many complaints about Shopify built-in analytics, such as this Reddit thread or this one. The general sentiment is that people find it "overwhelming", "confusing", and "not useful". The focus is more on e-commerce metrics than on website analytics, making it difficult to understand where buyers come from, how they move through the conversion journey, and how to improve the store.
2
Identify high-engagement pages and products.
Website Shopify analytics tools show which pages and products get more clicks and keep visitors engaged longer. By analyzing metrics like page views, time on page and bounce rates, you can determine what type of content is most popular with your audience. Have a blog? Find the most engaging posts. Have pay-per-click landing pages? Find the most converting ones.
3
Find drop-off points.
Shopify analytics shows where people leave your site, helping you identify areas that need improvement. By analyzing bounce rates and drop-off points, you can optimize your site's structure and content to keep visitors engaged. Find the checkout flow drop-offs.
4
Optimize User Experience (UX).
Shopify analytics helps you understand how users navigate your store, which pages and products they spend the most time on, and where they drop off. With third-party Shopify analytics, you can assess how your site performs across devices, particularly on mobile, where UX is critical.
5
Improve Conversions.
One of the primary benefits of Shopify analytics is its ability to help you increase conversions and maximize return on investment (ROI).
Why Seline is one of the best Shopify analytics tools?
Seline's tracking toolkit is similar to Google Analytics, but real-time, simple, privacy-first, and designed for daily use. Including a website analytics dashboard, packaged with essential Shopify analytics features like visitor journey insights and funnels on top of it.
*
no setup required
means you only need to add our whisper-thin (~2kb) html snippet to your store for the feature to work.Dashboard
no setup required
Easy-to-use website analytics. Gain a clear view of where your potential buyers come from and exactly how they interact with your store.
Sources
10 referrers
Journeys
no setup required
Track each individual visitor and their journey through your store. Identify drop-off points and optimize the checkout flow.
Thursday, 21 Mar 24
10:17 AM, lasting 92s
Revenue tracking and attribution
no setup required
Track your revenue and see which referrers and UTMs bring you the most value. Track your pay-per-click revenue and see which campaigns are most profitable.
Sources
5 referrers
Funnels
optional
Identify where your potential buyers drop off. Monitor the performance of your marketing campaigns.
10.2% total conversion rate
2123
532
-74.9%
217
-59.2%
step 1
/product/*
step 2
product: added to cart
step 3
product: purchased
FILTERS
google.com
Guillermo Rauch
CEO, Vercel
Start gaining insights from your Shopify store traffic in minutes
Seline focuses hard on simplicity, minimalism and ease of use. There's absolutely no need to deal with complicated Shopify analytics tools that only create more problems.
Free for 3,000 events per month. No credit card required.
Most Shopify analytics tools are overkill. Seline isn’t
Independent
Seline is a Shopify analytics tool we long wanted to build and use ourselves. It is completely self-funded, and we have no interest in taking any form of investments or other binding partnerships.
Free
We have a fair free plan suitable for small-scale businesses. We are not asking for credit card info during the sign up and we don’t have trial periods. Learn more at our pricing page.
Easy to integrate
Add our tiny script and you are ready to track your store visitors, there’s no need for any development knowledge. Works with hosted and headless Shopify stores.
Lightweight
Ensure great performance for your visitors – our script weighs only ~2kb, making it 23x times lighter than Google Analytics script.
Secure
We are an EU-based company with our servers and data storage hosted in Germany. Every request is https encrypted.
Privacy-friendly
We don’t use third-partycookies or store any personal data. We don’t share or sell your data to third-party companies.
Google Analytics alternative
Seline is a simple and privacy-friendly alternative to Google Analytics. We focused on building a Shopify analytics tool that you'll actually love using.
Fast
We ensured that our dashboard is delivered in a blink of an eye. We use ClickHouse database for storing events, which is much faster than traditional data warehouses.
Custom events
Track custom events on your store, such as when a product is added to cart, checkout, or any other interactions. Use them to understand your visitors better.
Yi Ding
Product Designer, OPPO
Every online business should have web analytics in place. It's essential.
But it's not always easy to find the right tool. For us it was either too simple, too bloated, or too slow. That's why we've cherry-picked the most important simple analytics features and carefully crafted them into one minimalistic tool, Seline.
Shopify analytics tool Q&A
Shopify analytics shows you who visits your store, where they come from, which pages they view, and how they interact with your store. It helps you understand your potential buyers and improve your conversion rate.
To learn what’s working, optimize your store, test ideas, and make data-driven decisions.
No. Seline does not use cookies, store personal data, or track cross-site or cross-device activities.
Yes. Seline works with hosted and headless Shopify stores.
Yes. Track up to 3,000 monthly page views completely free. No credit card data required during the sign up process. We don't stop gathering data if you exceed the limit and provide you with enough time to upgrade if needed. Learn more about Seline's subscription plans at our pricing page.
Google Analytics sells your data to advertisers, and who knows what else. Not cool. It is also slow, and has an overwhelming and infuriating interface. Seline, on the contrary, is a Shopify analytics tool designed to be extremely easy to setup and use. If having Google Analytics is a must, we recommend using Seline as a complementary tool. Read our comparison here.
Seline does not stop on simple Shopify analytics dashboard. We offer more features out of the box, like visitor journeys or revenue attribution. Once you've tried it, there's no going back.
We also offer an opinionated product analytics toolkit, like profiles, funnels, AI insights, Stripe integration, and churn filters. Making Seline a great fit for SaaS companies wanting to get a good grip on how their product is being used.
We also offer an opinionated product analytics toolkit, like profiles, funnels, AI insights, Stripe integration, and churn filters. Making Seline a great fit for SaaS companies wanting to get a good grip on how their product is being used.
Founders, e-commerce businesses, and Shopify store owners who want to finally clearly understand their store traffic.
Improve your Shopify store conversions. Try analytics you'll love using daily.
You are just couple minutes away from bringing your dashboard to life.
Free to start and while below 3000 page views per month. Then $14 monthly.
Free to start and while below 3000 page views per month. Then $14 monthly.