Shopify analytics finally made simple & insightful

Seline is an easy-to-use website and revenue analytics tool made for e-commerce sellers and Shopify store owners. Run Seline next to or instead of Google Analytics and count the 43-67% of visitors who don't accept cookies.
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onG2  —  “It's refreshing to use an analytics tool that just works without any hassle.”
Seline dashboard with tracked visitor data
click to see features

Gain a clear picture of what’s happening on your Shopify store.

Our Shopify analytics tool is designed to be digestible, easy to use, and naturally insightful. Works for all types of Shopify stores and e-commerce businesses.
Connect your storeGet a demoKostya from Seline
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“I use Seline at my Shopify store. Although Shopify has its own analytics, I find Seline more convenient. Its flexible filters let me analyze data from different regions. I can also view statistics by UTM tags, which helps when I launch Google Ads.”
Kate Prokopyeva
Kate Prokopyeva
Founder, Ekaproeka store
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“Previously, I had all of my sites hooked up to Google Analytics, like most people. But I never looked at the reports. Now, I find myself dropping in and looking at the stats several times a day. It's very easy to digest and understand.”
Chris Williams
Chris Williams
Founder, Cloudscope

Here's why you might want to use a third-party analytics tool for your Shopify store.

Seline Analytics is a powerful tool that can help you understand your audience, improve your store, and make data-driven decisions.
Here's how our Shopify analytics tool can help you:
1
Built-in Shopify analytics is too complex and confusing.
You can find many complaints about Shopify built-in analytics, such as this Reddit thread or this one. The general sentiment is that people find it "overwhelming", "confusing", and "not useful". The focus is more on e-commerce metrics than on website analytics, making it difficult to understand where buyers come from, how they move through the conversion journey, and how to improve the store.
2
Identify high-engagement pages and products.
Website Shopify analytics tools show which pages and products get more clicks and keep visitors engaged longer. By analyzing metrics like page views, time on page and bounce rates, you can determine what type of content is most popular with your audience. Have a blog? Find the most engaging posts. Have pay-per-click landing pages? Find the most converting ones.
3
Find drop-off points.
Shopify analytics shows where people leave your site, helping you identify areas that need improvement. By analyzing bounce rates and drop-off points, you can optimize your site's structure and content to keep visitors engaged. Find the checkout flow drop-offs.
4
Optimize User Experience (UX).
Shopify analytics helps you understand how users navigate your store, which pages and products they spend the most time on, and where they drop off. With third-party Shopify analytics, you can assess how your site performs across devices, particularly on mobile, where UX is critical.
5
Improve Conversions.
One of the primary benefits of Shopify analytics is its ability to help you increase conversions and maximize return on investment (ROI).

Why Seline is one of the best Shopify analytics tools?

Seline's tracking toolkit is similar to Google Analytics, but real-time, simple, privacy-first, and designed for daily use. Including a website analytics dashboard, packaged with essential Shopify analytics features like visitor journey insights and funnels on top of it.
*
no setup required
means you only need to add our whisper-thin (~2kb) html snippet to your store for the feature to work.

Dashboard

no setup required
Easy-to-use website analytics. Gain a clear view of where your potential buyers come from and exactly how they interact with your store.
Explore example dashboard
Sources
10 referrers

Journeys

no setup required
Track each individual visitor and their journey through your store. Identify drop-off points and optimize the checkout flow.
Bruce Wayne·
US
·macOS, Chrome
Thursday, 21 Mar 24
google.com
10:15 AM

Revenue tracking and attribution

no setup required
Track your revenue and see which referrers and UTMs bring you the most value. Track your pay-per-click revenue and see which campaigns are most profitable.
Revenue tracking
Sources
6 referrers
Visitors
Revenue
google.comgoogle.com
1,840
$12,480
chatgpt.comchatgpt.com
620
$8,210
reddit.comreddit.com
1,150
$4,390
duckduckgo.comduckduckgo.com
410
$0
x.comx.com
930
$1,260
bing.combing.com
380
$640

Funnels

optional
Identify where your potential buyers drop off. Monitor the performance of your marketing campaigns.
Seline's guide to funnels
6.4% total conversion rate
chatgpt.com
640
288
-55.0%
41
-85.8%
step 1
/blog/*
step 2
user: signed up
step 3
project: upgraded
FILTERS
chatgpt.com
“Seline looks so good! The power of small teams...” — x.com
Guillermo Rauch
Guillermo Rauch
CEO, Vercel
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Start gaining insights from your Shopify store traffic in minutes

Seline focuses hard on simplicity, minimalism and ease of use. There's absolutely no need to deal with complicated Shopify analytics tools that only create more problems.
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Join 1,000+ companies who see their stats plain and true.

Most Shopify analytics tools are overkill. Seline isn’t

Independent

Seline is a Shopify analytics tool we long wanted to build and use ourselves. It is completely self-funded, and we have no interest in taking any form of investments or other binding partnerships.

Revenue-focused analytics

See exactly which channels are driving your revenue. Connect Stripe or send custom events and start seeing revenue attribution immediately.

Easy to integrate

Add our tiny script and you are ready to track your store visitors, there’s no need for any development knowledge. Works with hosted and headless Shopify stores.

Lightweight

Ensure great performance for your visitors – our script weighs only ~2kb, making it 23x times lighter than Google Analytics script.

Secure

We are an EU-based company with our servers and data storage hosted in Germany. Every request is https encrypted.

Privacy-friendly

We don’t use third-party cookies or store any personal data. We don’t share or sell your data to third-party companies.

Google Analytics alternative

Seline is a simple and privacy-friendly alternative to Google Analytics. We focused on building a Shopify analytics tool that you'll actually love using.

Fast

We ensured that our dashboard is delivered in a blink of an eye. We use ClickHouse database for storing events, which is much faster than traditional data warehouses.

Custom events

Track custom events on your store, such as when a product is added to cart, checkout, or any other interactions. Use them to understand your visitors better.
Every online business should have analytics in place. It's essential.
But it's not always easy to find the right tool. For us it was either too simple, too bloated, or too slow. That's why we've cherry-picked the most important analytics features and carefully crafted them into one minimalistic tool, Seline.
Think of Google Analytics, but intuitive and fast.
A tool you'll actually enjoy using daily.
If you're interested in trying our product but not sure where to start, feel free to reach out to us via , twitter or email.
Looking forward to have you on board!
Gratefully,
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P.S. Seline is completely free to start.
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Shopify analytics tool Q&A

Shopify analytics shows you who visits your store, where they come from, which pages they view, and how they interact with your store. It helps you understand your potential buyers and improve your conversion rate.

To learn what’s working, optimize your store, test ideas, and make data-driven decisions.

No. Seline does not use cookies, store personal data, or track cross-site or cross-device activities.

Yes. Seline works with hosted and headless Shopify stores.

No, we don't have a free plan. We're a small bootstrapped team operating exclusively through subscriber fees. We don't monitize or share your data with third parties. Learn more about Seline's subscription plans at our pricing page.

Google Analytics sells your data to advertisers, and who knows what else. Not cool. It is also slow, and has an overwhelming and infuriating interface. Seline, on the contrary, is a Shopify analytics tool designed to be extremely easy to setup and use. If having Google Analytics is a must, we recommend using Seline as a complementary tool. Read our comparison here.

Seline does not stop on simple Shopify analytics dashboard. We offer more features out of the box, like visitor journeys or revenue attribution. Once you've tried it, there's no going back.

We also offer an opinionated product analytics toolkit, like profiles, funnels, AI insights, Stripe integration, and churn filters. Making Seline a great fit for SaaS companies wanting to get a good grip on how their product is being used.

Founders, e-commerce businesses, and Shopify store owners who want to finally clearly understand their store traffic. For stores on any platform, see ecommerce analytics.
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Improve your Shopify store conversions. Try analytics you'll love using daily.

You are just couple minutes away from bringing your dashboard to life. Join 1,000+ companies who see their stats plain and true.
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