— “It's refreshing to use an analytics tool that just works without any hassle.”
Fathom is a great fit for teams that want a minimal, privacy-led analytics product for pageviews, referrers, and goal tracking. It is clear, fast, and easy to adopt.
Seline is built for teams that want that same simplicity and more context when needed. You can stay in a simple dashboard view, then drill into journeys and revenue when you have a deeper question.
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|---|---|---|
No cookie banner needed Standard tracking without a consent banner. | ||
Data never used for ads Visitor data is not sold or used to target ads. | Hosted in EU | |
Set up in minutes One script, then the first report. | ||
Lightweight script How much the tracker adds to the page. | ~2 KB | ~2 KB |
Real-time dashboard The dashboard updates as visits happen. | ||
Funnels Multi-step paths, from visit to signup or sale. | ||
Visitor journeys & profiles One visitor, across sessions. | ||
Revenue attribution Which campaign or page brought the sale. | Ecommerce events, every plan | Stripe, Polar, Shopify, etc. |
AI chat & MCP Ask in the product, or from Claude and Cursor. | ||
Unlimited websites How many sites one subscription covers. | 50 sites, then packs of 50 | On one Pro plan |
Agencies & client sites Client sites, separate teams, and who gets the bill. | Shared dashboards | Per-client teams & billing |
Human support A person replies when a number looks wrong. | Email | Straight from founders |
Free plan A plan you can stay on without paying. | 7-day trial | 7-day trial |
Open source & self-hosting Public code and a server you run yourself. | ||
Demographics & interests Age, gender, and interest profiles. | Privacy-first | Privacy-first |
Google Ads & BigQuery A native link into Google Ads and BigQuery. | ||
Industry standard The tool people already expect a course for. | No course required | No course required |
Fathom is excellent for understanding what happened on your site: traffic, top pages, and broad campaign movement. That is often enough for teams that only need weekly reporting.
Seline is built for teams that want the same simple dashboard as Fathom plus product and revenue context. You can start with aggregate views, then open funnels, profiles, and attribution when traffic alone is not enough.
Pick Fathom when your team wants a fast, low-maintenance dashboard for traffic trends and goals, and you do not need to investigate individual user paths. It is strong for simple reporting and quick weekly check-ins.
Pick Seline when you want to keep analytics simple today and still be ready for deeper growth questions tomorrow. The day-to-day workflow stays lightweight, with extra context available when you choose to use it.
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Done-for-you setup and migration services available.
You still get the same fast daily checks for sessions, pages, sources, and events. Teams can migrate without changing their routine.
As events settle, funnel and journey views make it easier to explain conversion swings and identify practical fixes.
Revenue-linked analytics help marketing and product teams align around outcomes, not just traffic volume.
Fathom keeps pricing simple and predictable with plans tied to monthly traffic. For teams that only need traffic reports, this model is straightforward and easy to budget.
Seline follows the same transparent pricing philosophy and keeps core analytics easy from day one. The difference is that teams can also use funnels, profiles, and revenue attribution without introducing a second analytics stack later.
Fathom gives a clean high-level view of website performance: pageviews, referrers, and goals. It is strong for teams that mainly review trend lines and campaign snapshots.
Seline adds user profiles, journey timelines, funnel dropoff analysis, and revenue context. This helps teams move from reporting traffic to understanding which actions improve activation, conversion, and retention.
Both products are privacy-first and avoid invasive tracking patterns, making them strong alternatives to traditional cookie-heavy analytics tools.
Seline is cookieless and stores data in the EU to support teams with strict GDPR requirements. This gives EU-focused teams a practical path to keep compliance simple while still tracking meaningful product and marketing outcomes.
Both tools are quick to launch. Add one script and start seeing real-time traffic and event data within minutes.
Seline setup guides cover major frameworks and custom events without extra complexity, so teams can start simple and expand tracking depth only when they need more analytical context.
Fathom and Seline both use lightweight scripts designed for strong performance and low overhead.
For SEO-conscious teams, both are strong choices compared with heavier analytics suites. Seline keeps that same lightweight footprint while offering deeper analysis layers when required.
Choose Fathom if your main need is clean traffic reporting and simple goal tracking, and your team rarely needs user-level or revenue-level diagnostics.
Choose Seline if you want simple analytics first, plus journeys, funnels, and revenue attribution when needed. This is especially useful for SaaS and product teams that optimize conversion every week.
Seline support is handled by the core team, so product and tracking questions get direct, fast answers.
Teams migrating from Fathom often use this direct support to map goals to events, validate data quality, and shorten the time to first useful insights.
