Analytics for startups without the heavy setup

Seline is the fast, founder-friendly analytics tool for early-stage startups. Three-minute setup, one plan with every feature, and an AI chat when you need answers without writing SQL.
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onG2  —  “It's refreshing to use an analytics tool that just works without any hassle.”
Seline dashboard page screenshot
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Built by founders, for the analytics work a founder still has to do

We bootstrapped Seline because most analytics tools felt built for large teams. GA4 and Amplitude take too long to set up; basic pageview tools like Plausible do not go deep enough. Seline sits exactly where an early-stage team needs it.
Start free trialTalk to a founderKostya from Seline
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“Previously, I had all of my sites hooked up to Google Analytics, like most people. But I never looked at the reports. Now, I find myself dropping in and looking at the stats several times a day. It's very easy to digest and understand.”
Chris Williams
Chris Williams
Founder, Cloudscope
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“It just works, no need to navigate endless dashboards or worry about compliance issues. That simplicity saves us time and helps us stay focused on building our business.”
Kevin Steba
Kevin Steba
Founder, Seino

The five analytics problems every early-stage startup has

These come up in most early-stage founder calls we run. If several sound familiar, Seline is likely a good fit.
1
"Google Analytics gives me nothing actionable."
You install GA4 because the world says you should, then it asks you to configure events, custom dimensions, and explore reports. Six weeks later you still cannot tell if pricing is converting. Seline ships with that answer on day one.
2
"I cannot tell if I have product-market fit."
PMF lives in funnels and retention. You need to see which signups activated, which came back, and which channels brought users who stayed. Seline gives you all three under one workspace.
3
"The founder is the analytics team."
You do not want to learn SQL or fight a query builder. Ask Seline AI "what is our weekly signup growth?" and get a real answer with a chart linked back to the dashboard.
4
"Tool sprawl is eating the budget."
GA plus Mixpanel plus Amplitude plus a dashboarding tool is a five-figure annual line item. Seline replaces that stack with one tool at startup pricing, and you keep the optionality to grow.
5
"Our first enterprise prospect asked about GDPR."
Seline is cookie-less, EU-hosted in Germany, and ships with a DPA on request. You do not need to delay a deal while you sort out privacy paperwork.

How Seline solves startup analytics

Seline gives you a Google Analytics-class dashboard plus the SaaS primitives you will need by month three: funnels, profiles, journeys, revenue, and AI chat. One workspace, one plan, no migration when you grow.
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no setup required
means you only need to add our whisper-thin (~2kb) html snippet to your website for the feature to work.

Dashboard on day one

no setup required
Pages, sources, locations, and devices, live the second you deploy the script. No configuration screen between you and the data.
Explore example dashboard
Sources
10 referrers

PMF funnels

optional
Build the funnel that actually defines PMF for you: landing to signup to activation to paid. Compare cohorts week over week.
Seline's guide to funnels
0.8% total conversion rate
2123
532
-74.9%
17
-96.8%
step 1
/blog/*
step 2
user: signed up
step 3
project: upgraded
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google.com

Revenue from a Stripe connection

3-minute setup
Tie every UTM and referrer to actual revenue. You finally know which channels deserve more time, which is critical when the budget is tight.
Revenue tracking
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5 referrers
Revenue

AI chat for the late-night founder

no setup required
Ask analytics questions in plain English. Seline writes the query, returns the chart, and links back to the dashboard. Helpful when no one on the team is the analytics person yet.
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Seline
“Seline looks so good! The power of small teams...” — x.com
Guillermo Rauch
Guillermo Rauch
CEO, Vercel

Four things startups use Seline for in week one

You do not need every feature on day one. Pick the two or three that hurt most. They map directly to the places early-stage startups feel blind.

The rest of the toolkit sits there waiting, on the same plan, with no migration when you outgrow your starting setup.

Validate landing pages

Ship a couple of versions, watch which one converts signups, and keep the winner. Real-time numbers mean you do not wait a week for GA to update before making a call.

Find the signup leak

Build a funnel from /pricing to /sign-up to activation. The biggest drop-off step is an obvious place to focus your next sprint.

Cut the channels that do not pay

Connect Stripe and see which referrers and UTMs bring real revenue. The list is often shorter than you expect, which helps you focus spend.

Talk to the right users

Profiles let you find users who actually used a new feature. DM them, invite them to a call, and build the next iteration from what they actually did.

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Set up analytics in minutes

Add Seline in three minutes. You get a dashboard, a working funnel, and an answer to where people drop off, all on a single plan.
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Join 1,000+ companies who see their stats plain and true.

What a startup gets in a Seline workspace

3-minute setup

Add a 2kb script, deploy, and your dashboard is live. No tag manager, no event taxonomy meeting, no analytics engineer required.

One plan, all features

Profiles, funnels, journeys, revenue, AI chat. Every feature lives on the same plan, so there is no upsell the moment you actually need a feature.

Founder-friendly AI chat

Ask "where are people dropping off in signup?" and get a real answer. Built for teams where the founder still runs analytics.

Revenue from day one

Connect Stripe in two clicks. Even on day one you know which channels bring revenue, not just signups, so the budget conversation stops being guesswork.

Works with your stack

Next.js, Astro, Remix, Vue, Svelte, Webflow, Framer, WordPress, plain HTML. Pick a stack and we already have a docs page for it.

Lightweight

Our script weighs ~2kb, roughly 23x lighter than the Google Analytics tag. Your landing pages stay fast, which helps signup conversion.

Privacy-friendly

No third-party cookies, no cross-site tracking, no consent banner. EU-hosted in Germany, so your investors and your customers both stay happy.

Google Analytics alternative

A privacy-first GA alternative that ships with the SaaS primitives you will need by month three: funnels, profiles, journeys, and revenue attribution.

Custom events

Send any event with any properties. Build the funnel you actually need, not the one a tool forces on you with a rigid event taxonomy.
Every online business should have analytics in place. It's essential.
But it's not always easy to find the right tool. For us it was either too simple, too bloated, or too slow. That's why we've cherry-picked the most important analytics features and carefully crafted them into one minimalistic tool, Seline.
Think of Google Analytics, but intuitive and fast.
A tool you'll actually enjoy using daily.
If you're interested in trying our product but not sure where to start, feel free to reach out to us via , twitter or email.
Looking forward to have you on board!
Gratefully,
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P.S. Seline is completely free to start.
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Startup analytics Q&A

The best startup analytics tool is one a founder can set up in an afternoon and still understand at month six. Seline starts as a clean website analytics dashboard, then grows with you into funnels, profiles, and revenue attribution, without forcing a tool migration when you outgrow basics.

Seline starts at $9 per month on a single plan that includes every feature: funnels, profiles, journeys, revenue attribution, and AI chat. There is no enterprise tier locking you out of activation funnels when you finally need them.

Yes. Before product-market fit you do not need an analytics engineer. You need to know if landing pages convert, if signups activate, and which channels bring paying users. Seline answers all three with one script and a Stripe connection.

No. The dashboard ships ready-made with pages, sources, devices, locations, funnels, and profiles. For anything custom, ask Seline AI in plain English instead of writing a query or hiring an analyst.

Yes, for most startups. GA4 only pays off after hours of configuration. Seline gives you the same answers on day one and adds product analytics on top. Many founders run both side by side for a week, then drop GA entirely.

Product-market fit shows up in funnels and retention, not pageviews. Seline lets you see which signups activate, which segments come back, and which channels bring users who stick.

Yes. EU-based, hosted in Germany, cookie-less by default. No banner needed in most cases. That matters once your first enterprise prospect sends a security questionnaire and asks for a DPA.

Most do not. Seline is built to take you well past Series A with profiles, funnels, journeys, Stripe revenue, and an MCP server for AI tooling. If something specific is missing, contact us in live chat.
More reading: pricing, Google Analytics vs Seline, and analytics for SaaS.
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Stop guessing what your traffic does. Try analytics built for early-stage teams.

Add Seline in three minutes and get a dashboard, a funnel, and revenue attribution on the same plan. Built for founders, not for analytics engineers.
Start free trialView live demo