— “It's refreshing to use an analytics tool that just works without any hassle.”
Whether you sell physical products, digital downloads, or a subscription box, these are the workflows store owners lean on inside Seline.
Start with the workflow you need most. The rest of the toolkit is already on the same plan.
See which UTMs and referrers actually bring revenue, not just visits. Most stores find a couple of expensive channels they can trim within their first week of using Seline.
Build a product to cart to checkout to purchase funnel. Drop-off at shipping or payment is often easy to spot once the funnel is live.
Open the journey of buyers who left at the cart. Patterns appear fast (slow page, surprise shipping, unclear discount code) and you fix them with evidence before you change the store.
Some products convert better than your bestsellers when you filter by source. Seline surfaces those, so you can reorder ad creative and homepage placement to match.
Built-in Shopify, WooCommerce, and BigCommerce reports are strong on what sold. They are weaker on the path before the order: which campaign brought the shopper, which pages they viewed, and where they abandoned. Google Analytics can show that path, but cookie banners hide part of the audience, and GA4 takes work to turn into a checkout funnel.
An ecommerce tracking tool should do three jobs. Attribute revenue to channels. Show funnel drop-off from product page to purchase. Let you open the journey of a buyer or a non-buyer. That is online sales analytics you can act on the same day.
Seline is built for store owners, not analytics teams. Add a ~2kb script, send a revenue event at checkout, and you get channel-level sales, a checkout funnel, and visitor journeys. Cookie-less and EU-hosted, so most stores can drop the consent banner and see the traffic GA was missing.
Selling on Shopify specifically? Use the dedicated Shopify analytics page. For the revenue layer across any stack, see revenue analytics and the ecommerce analytics guide.
Sales, AOV, and conversion by referrer and UTM. This is how you stop buying traffic that never turns into orders.
Where baskets die. A leak at shipping is a different fix than a leak at payment.
Product views that become carts. Weak here usually means price, images, or the product page, not the ads account.
Which collection, blog, or campaign URLs produce orders. Useful when you decide what to feature on the homepage.
Channels that bring one-time buyers versus buyers who come back. Spend should follow the second group.
Mobile vs desktop checkout. A slow mobile cart is often the whole conversion story, which is why a ~2kb script matters.
Best source of truth for completed orders. Blind on the website path before the order, and weak at campaign-level ROAS.
Flexible, and incomplete when consent is low. Heavy to turn into a store dashboard. See GA vs Seline.
Store dashboard, checkout funnel, journeys, and revenue by channel. Privacy-first, so the banner can come off and reporting covers the real audience.
