Plausible Analytics Pricing

TL;DR

Plausible Analytics pricing starts at $9/month for the Starter plan (up to 10k monthly pageviews). Growth starts at $14/month, Business at $19/month, and Enterprise is custom. Prices scale with traffic. There is no permanent free cloud plan, but you get a 30-day free trial, and you can self-host the open-source Community Edition for $0 license cost.

If you want privacy-friendly analytics with funnels, journeys, and revenue tracking without climbing Plausible's feature tiers, Seline starts at $9/month with those capabilities included.

How did we arrive at this? Here's the full Plausible Analytics pricing breakdown:

How much does Plausible cost? Is Plausible free? Which Plausible Analytics pricing plan should I go for?

If you're asking any of these questions, you're probably somewhere between "I want a lighter Google Analytics alternative" and "I'm comparing privacy-first tools before I switch."

Maybe GA4 feels heavy and you're shopping for something cleaner. Or you're already looking at Plausible, Fathom, and similar tools, and you want the real numbers before you start a trial.

Either way, this post breaks down Plausible Analytics pricing: what each plan includes, how pageviews affect the bill, what self-hosting actually costs, and when a different tool makes more sense.

How Much Does Plausible Analytics Cost?

Plausible Analytics pricing is traffic-based. You pick a plan tier (Starter, Growth, Business, or Enterprise), then pay based on your monthly pageviews. Custom events usually count toward the same usage bucket. Pageview-based goals do not.

There is no free forever cloud plan. You get a 30-day trial with no credit card required. After that, you're on a paid plan, or you self-host.

One important detail: the prices below are the entry prices at around 10k monthly pageviews. As traffic grows, Plausible Analytics pricing scales up inside each tier. Annual billing usually gives you about two months free.

Plausible Starter Plan

Starter is the entry point for Plausible Analytics pricing. It fits solo site owners who want a clean dashboard without team features.

At the low end, Starter is about $9/month for up to 10,000 monthly pageviews.

What you get:

1. One site: Built for a single property, not a portfolio.
2. Core privacy-friendly dashboard: Sources, pages, locations, devices, and real-time traffic.
3. Goals and custom events: Track sign-ups, clicks, and other key actions.
4. Email and Slack reports: Periodic updates without logging in every day.
5. Google Analytics import: Bring historical GA data with you.
6. Saved segments and annotations: Mark launches, campaigns, and notable changes.
7. 3 years of data retention.

What you don't get on Starter:

• Extra sites
• Team members
• Shared links / embedded dashboards
• Funnels and user journeys
• Ecommerce revenue attribution
• Stats API and Looker Studio connector

Starter works well if you have one site, modest traffic, and mainly need traffic + goal tracking.

Plausible Growth Plan

Growth is the next step up in Plausible Analytics pricing when you need more than one site or a small team.

It starts around $14/month at the 10k pageview level.

Everything in Starter, plus:

1. Up to 3 sites
2. Up to 3 team members
3. Team management
4. Shared links and embedded dashboards
5. Shared segments and annotations

Growth is the plan most freelancers and small agencies land on when they manage a few client sites and need to share access without handing over the whole account.

Still missing here: funnels, journeys, revenue attribution, custom properties, and API access. Those sit on Business.

Plausible Business Plan

Business is where Plausible Analytics pricing starts to look like a fuller analytics product, not just a traffic dashboard.

It starts around $19/month at the 10k pageview level.

Everything in Growth, plus:

1. Up to 10 sites and 10 team members
2. 5 years of data retention
3. Custom properties
4. Stats API (around 600 requests/hour)
5. Looker Studio / Data Studio connector
6. Ecommerce revenue attribution
7. Funnels and user journeys
8. Consolidated multi-site view

If you care about conversion paths and revenue, Business is usually the first Plausible plan that feels complete. The tradeoff is simple: features that used to feel "core" in other tools are locked behind a higher Plausible Analytics pricing tier.

There's another hard limit that bites agencies and multi-brand teams: even Business tops out at 10 sites. Need an 11th? You're pushed to Enterprise custom pricing. For freelancers and small agencies juggling client properties, that cap shows up faster than the pageview meter.

Plausible Enterprise Plan

Enterprise is custom Plausible Analytics pricing for larger setups.

It includes everything in Business, plus things like:

1. 10+ sites and 10+ team members
2. Higher Stats API limits
3. Sites API access
4. SSO
5. Managed proxy
6. Scheduled raw event exports
7. Longer retention and priority support

If you're well past 10 sites, need SSO, or want heavier API usage, you're in sales-conversation territory.

What Actually Drives Plausible Analytics Pricing

Plausible bills on usage, not seats alone. The big dial is monthly pageviews (plus billable custom events).

Roughly speaking:

• A normal pageview counts
• Outbound clicks, file downloads, form completes, and manual custom events can count
• Pageview-based goals usually do not add extra usage, because the pageview was already counted
• Bot traffic is filtered, so you're not supposed to pay for obvious non-human junk

Traffic spikes are handled more gently than classic overage models. One busy month typically won't instantly punish you. If you stay over your plan for two consecutive months, Plausible nudges you to upgrade and can temporarily lock the dashboard until you do. Data collection continues in the background.

So Plausible Analytics pricing is predictable day to day, but growing traffic still means a higher plan over time.

Is Plausible Free? What About Self-Hosting?

Short answer: the hosted product is not free after the trial.

Longer answer: Plausible has an open-source Community Edition you can self-host under an AGPL license. The software license is $0. You still pay for:

• A server
• Backups
• Updates
• Monitoring
• Your own time

Self-hosted Plausible also doesn't include every cloud feature. Marketing funnels, user journeys, ecommerce revenue goals, SSO, the Sites API, and advanced bot detection stay on the hosted product so the company can keep funding development. On Community Edition you still get basic filtering, but the stronger anti-bot layer is a cloud advantage. Noisy scrapers and datacenter traffic can pollute self-hosted stats more easily.

Self-hosting makes sense if you already run infrastructure and care a lot about data residency control. For most teams, the hosted Plausible Analytics pricing is cheaper than the ops time.

Hidden Costs to Keep in Mind

Plausible is more transparent than enterprise tools, but the total cost still isn't only the sticker price:

• Traffic growth: Success raises your pageview tier.
• Feature upgrades: Funnels, journeys, and revenue tracking push you to Business.
• The 10-site Business cap: Growth maxes at 3 sites. Business maxes at 10. Past that, Plausible Analytics pricing jumps to Enterprise, even if your traffic is still modest.
• Self-hosting labor: "Free" software is not free ops.
• Migration time: Importing from GA helps, but redoing goals and team workflows still takes a day or two.

Compared with GA360 or Adobe Analytics, though, Plausible Analytics pricing is in a completely different league. You're talking tens of dollars a month for most sites, not six figures a year.

Is Plausible Analytics Pricing Worth It?

Yes, if you want:

• A privacy-first Google Analytics alternative
• A lightweight script and a clean one-page dashboard
• EU-hosted, cookieless analytics without a CMP circus
• Predictable SaaS pricing instead of event-billing surprises

Maybe not, if you need:

• Deep product analytics (Mixpanel territory)
• Funnels and journeys without jumping to Business
• More than 10 sites without talking to sales (Business still caps at 10)
• A permanent free cloud plan

Plausible is excellent at being simple. The catch with Plausible Analytics pricing is twofold: "simple plus conversion and revenue tools" often means the Business tier, not the $9 starting point, and Business still stops at 10 sites, so portfolios and agencies outgrow it before they outgrow the product itself.

For a broader tool landscape, see our Google Analytics alternatives guide and best web analytics tools comparison. We also covered Fathom and simple web analytics options if you're comparing lightweight tools.

Let's Talk Seline: A Strong Alternative to Plausible

If Plausible Analytics pricing looks fair but you want funnels, journeys, and revenue context without climbing feature tiers, look at Seline.

Seline has a short free trial. Paid plans start at $9/month and scale with traffic. Like Plausible, it's privacy-first and cookieless by default. Unlike Plausible's lower tiers, Seline includes the day-to-day toolkit most teams actually use: traffic, sources, pages, funnels, visitor journeys, custom events, and revenue when you connect Stripe or Polar.

Setup takes a few minutes. The dashboard stays readable. You don't need to upgrade just to see how people move through a funnel.

If you're coming from GA4, Seline is usually the "I can finally check this every week" kind of tool. If you're coming from Plausible, the decision is usually about whether you want more conversion and revenue context in the base experience.

Plausible Analytics Pricing vs Seline

The Bottom Line on Plausible Analytics Pricing

Plausible Analytics pricing is clear by industry standards. Start at $9/month if one site and basic goals are enough. Budget for Growth if you need teammates or a few sites. Plan on Business if funnels, journeys, revenue, or API access matter. Just know Business still caps you at 10 sites. Past that you're in Enterprise, custom quotes and all. Self-host if you want a $0 license and you're fine owning the server work.

For a lot of teams, that ladder is the whole story: Plausible stays cheap until you need conversion depth or an 11th site, then the bill and the plan jump together.

If you want privacy-friendly analytics with those deeper pieces available without the tier chase, try Seline for free and see which dashboard you'll actually open every week.